Privacy Policy
Privacy Policy
Privacy Policy
Privacy Policy
Last Updated: September 9, 2025
PR Coach Inc. ("PR Coach", "we", "us", "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, share, and protect personal information in connection with our Pathfinder platform and Partner Portal services ("Services").
Table of Contents
1 . About This Policy
Who We Are
PR Coach Inc. is a Canadian corporation based in Toronto, Ontario, providing automated assessment services for Canadian permanent residency pathways through our Pathfinder platform.
Scope of This Policy
This Privacy Policy applies to:
Partners: Immigration lawyers and consultants who use our Partner Portal
Clients: Individuals seeking permanent residency assessment through their representatives
Website Visitors: Anyone who visits our website
Our Role
PR Coach acts as a data controller for the personal information we collect and process through our Services. We have a direct relationship with both Partners and Clients, and we are responsible for protecting the personal information of all users.
2. Information We Collect
Information About Clients (Permanent Residency Prospects)
Profile Information:
Personal details (name, date of birth, country of residence)
Contact information (email address)
Marital status, family composition and relations in Canada
Immigration status and residency history in Canada
Educational Background:
Educational qualifications and credentials
Canadian institutions attended and dates
Areas of study in Canada
Employment History:
Work experience details
Employment positions and responsibilities
Professional skills and qualifications
Language Proficiency:
Language test results and scores
Documents:
Resumes
Information About Partners (Representatives)
Account Information:
Business name and contact details
Professional credentials and licensing information
Account login credentials
Billing and payment information
Usage Information:
Platform usage patterns and preferences
Client management activities
Report generation and access logs
Information Collected Automatically
Technical Information:
IP addresses and device identifiers
Browser type and operating system
Pages visited and time spent on platform
Referring websites and search terms
Analytics Data:
User interactions and engagement metrics
Platform performance data
Error logs and technical diagnostics
3 . How We Use Your Information
Primary Purposes
For Clients:
Assess eligibility for Canadian permanent residency programs
Generate personalized assessment reports
Provide immigration pathway recommendations
Enable communication between clients and their representatives
For Partners:
Provide access to client management tools
Process billing and payments
Deliver platform services and support
Manage account access and security
Secondary Purposes
Platform Improvement:
Analyze usage patterns to enhance user experience
Develop new features and services
Conduct research on immigration trends (using anonymized data)
Improve our automated assessment algorithms
Business Operations:
Comply with legal and regulatory requirements
Protect against fraud and security threats
Resolve disputes and provide customer support
Conduct internal business analytics
Verify professional credentials of Partners where required
Communications:
Send service-related notifications and platform updates
Provide customer support and technical assistance
Share important changes to immigration programs or requirements
Marketing communications to Partners (with consent where required)
4. How We Share Your Information
Within Our Platform
Client-Representative Sharing: Client information is shared with their designated representative(s)
Internal Access: PR Coach administrators and super-administrators have access as needed for platform operation
Third-Party Service Providers
We share information with trusted service providers who assist in operating our platform:
Technology Infrastructure:
Amazon Web Services (hosting and data storage)
Cloud-based security and backup services
Analytics and Performance:
Google Analytics (website and platform analytics - configured to exclude personally identifiable information)
Microsoft Clarity (user experience analytics - configured to exclude personally identifiable information)
Hotjar (user behavior analytics - configured to exclude personally identifiable information)
Professional Advisors:
Legal, accounting, and IT security consultants (only when necessary for business operations, compliance, or security incidents)
Legal and Regulatory Disclosures
We may disclose information when required by law or to:
Comply with legal obligations or court orders
Protect our rights, property, or safety
Investigate potential fraud or security incidents
Respond to government or regulatory requests
Important Notes About Data Sharing
No Data Sales: We do not sell, rent, or trade your personal information to third parties for commercial purposes.
No Government Sharing: We do not share your personal information with Immigration, Refugees and Citizenship Canada (IRCC) or other government agencies. Only you and your representative control whether and when to submit information to government authorities.
Professional Relationship: The sharing of information between Clients and their representatives through our platform does not create or modify any professional relationship or obligations between PR Coach and either party.
Third-Party Independence: We are not responsible for how your representative uses your information outside our platform or for their professional advice and services.
Business Transfers
In the event of a merger, acquisition, or sale of assets, personal information may be transferred as part of the transaction, subject to appropriate confidentiality protections.
Our Commitment: We will notify you in advance of any such transaction that would affect your personal information.
Your Rights: You will have the opportunity to delete your account or withdraw consent before any transfer occurs, subject to legal and contractual obligations.
5. Data Security
We implement comprehensive security measures to protect your personal information:
Technical Safeguards:
Encryption of data in transit and at rest
Secure cloud hosting infrastructure
Multi-factor authentication for administrative access
Regular security monitoring and incident response
Administrative Controls:
Employee training on privacy and security
Limited access based on job responsibilities
Periodic security reviews and monitoring
Incident response procedures
Physical Security:
Data hosted in secure AWS data centers with restricted access and environmental controls
Industry-standard physical security managed by our cloud infrastructure provider
Redundant backup systems and disaster recovery capabilities
While we implement strong security measures, no system is completely secure. We continuously work to enhance our protections and respond promptly to any security incidents.
6. Data Retention
Client Information:
Retained while the client is actively using our services
Retained for up to 2 years after last platform activity
May be retained longer if required for legal or regulatory purposes
Partner Information:
Retained for the duration of the business relationship
Retained for up to 7 years after account closure for business records
Payment information retained as required for accounting and tax purposes
Analytics Data:
Aggregated analytics data may be retained indefinitely
Individual user data typically retained for 26 months (Google Analytics standard)
Legal Requirements:
Some information may be retained longer to comply with legal obligations
Court orders or regulatory requests may require extended retention
7. Your Privacy Rights
Under Canadian privacy legislation (PIPEDA and provincial privacy laws), you have the following rights:
Access and Information
Request access to your personal information in our possession
Request information about how your data is collected, used, and shared
Receive details about our data retention practices
Understand the purposes for which your information is processed
Correction and Updates
Request correction of inaccurate or incomplete information
Update your profile information directly through the platform
Request updates to information that cannot be changed through your account
Consent Management
Withdraw consent for certain uses of your information (where consent is the legal basis)
Opt out of marketing communications
Manage your communication preferences
Deletion and Restriction
Request deletion of your personal information (subject to legal and business requirements)
Request restriction of certain processing activities
Close your account and remove your profile (with appropriate notice to your representative if applicable)
Data Portability
Request a copy of your data in a portable, machine-readable format
Transfer your information to another service provider where technically feasible
How to Exercise Your Rights
For Clients:
Update most information directly through your Pathfinder account
Contact your representative for assistance
Email us directly at privacy@prcoach.ca for requests that cannot be completed through the platform
For Partners:
Manage account settings through your Partner Portal
Contact us at privacy@prcoach.ca for data requests
Use our privacy request form for complex requests
Response Timeline: We will respond to your request within 30 days and may require verification of your identity for security purposes.
Fees: Most requests are processed at no charge. In some cases involving extensive or repetitive requests, we may charge a reasonable fee to cover administrative costs.
8. International Data Transfers
Primary Data Location: All personal information is stored on servers located in Canada through Amazon Web Services' Canadian data centers. This ensures your data remains subject to Canadian privacy laws and is stored within Canadian borders.
Limited International Processing: Some of our analytics service providers may process data internationally. We configure these services to exclude personal information and limit data collection to general website usage patterns.
Your Control: You can opt out of analytics data collection through your browser settings or by contacting us. This will not affect your ability to use our core immigration assessment services.
9. Cookies and Analytics
Cookies We Use
Essential Cookies:
Required for platform functionality
Authentication and security
Cannot be disabled without affecting service
Analytics Cookies:
Google Analytics: Website performance and user behavior
Microsoft Clarity: User experience optimization
Hotjar: Platform usability analysis
Preference Cookies:
Remember your settings and preferences
Improve user experience across sessions
Managing Cookies
You can manage cookie preferences through:
Your browser settings
Our cookie preference center (where available)
Opting out of specific analytics services
Note that disabling essential cookies may affect platform functionality.
10. Automated Decision-Making
Our Assessment Process: PR Coach uses automated systems to assess your eligibility for Canadian permanent residency programs. This involves:
Rules-Based Analysis: Our system applies current immigration program requirements to your profile information
Eligibility Scoring: Automated calculation of points and criteria matching
Program Recommendations: Suggested pathways based on your qualifications and circumstances
Human Oversight:
Our assessment results are recommendations only and do not constitute legal advice
Your immigration representative reviews all assessments and makes professional judgments
You and your representative make all final decisions about immigration applications
Our algorithms are regularly reviewed and updated by immigration professionals
Your Rights:
You can request information about how our automated assessment works
You can challenge or question assessment results through your representative
You maintain the right to human review of any automated recommendations
Final immigration decisions are always made by government officials, not our system
Accuracy Note: While we strive for accuracy, immigration requirements change frequently. Our assessments are based on publicly available program criteria and should not replace professional immigration advice.
11. Minors
Our Services are designed for adults seeking immigration services. We do not knowingly collect personal information from individuals under 18 years of age. If we become aware that we have collected information from a minor, we will take steps to delete it promptly.
12. Changes to This Policy
We may update this Privacy Policy to reflect:
Changes in our practices or services
Legal or regulatory requirements
Improvements in privacy protection
Notification of Changes:
Updated policy posted on our website
Email notification to Partners for significant changes
Clients notified through their representatives or directly if they have accounts
Effective Date: Changes take effect on the date specified in the updated policy.
13. Contact Us
Privacy Officer
Email: privacy@prcoach.ca
Mailing Address
PR Coach Inc
10 Milner Business Crt, Suite 210
Toronto, ON
M1B 3C6
Complaints
If you have concerns about our privacy practices, please contact us first. If your concerns are not resolved, you may file a complaint with:
Privacy Commissioner of Canada
Website: www.priv.gc.ca
Phone: 1-800-282-1376
This Privacy Policy is effective as of September 9, 2025and supersedes all previous versions.
Last Updated: September 9, 2025
PR Coach Inc. ("PR Coach", "we", "us", "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, share, and protect personal information in connection with our Pathfinder platform and Partner Portal services ("Services").
Table of Contents
1 . About This Policy
Who We Are
PR Coach Inc. is a Canadian corporation based in Toronto, Ontario, providing automated assessment services for Canadian permanent residency pathways through our Pathfinder platform.
Scope of This Policy
This Privacy Policy applies to:
Partners: Immigration lawyers and consultants who use our Partner Portal
Clients: Individuals seeking permanent residency assessment through their representatives
Website Visitors: Anyone who visits our website
Our Role
PR Coach acts as a data controller for the personal information we collect and process through our Services. We have a direct relationship with both Partners and Clients, and we are responsible for protecting the personal information of all users.
2. Information We Collect
Information About Clients (Permanent Residency Prospects)
Profile Information:
Personal details (name, date of birth, country of residence)
Contact information (email address)
Marital status, family composition and relations in Canada
Immigration status and residency history in Canada
Educational Background:
Educational qualifications and credentials
Canadian institutions attended and dates
Areas of study in Canada
Employment History:
Work experience details
Employment positions and responsibilities
Professional skills and qualifications
Language Proficiency:
Language test results and scores
Documents:
Resumes
Information About Partners (Representatives)
Account Information:
Business name and contact details
Professional credentials and licensing information
Account login credentials
Billing and payment information
Usage Information:
Platform usage patterns and preferences
Client management activities
Report generation and access logs
Information Collected Automatically
Technical Information:
IP addresses and device identifiers
Browser type and operating system
Pages visited and time spent on platform
Referring websites and search terms
Analytics Data:
User interactions and engagement metrics
Platform performance data
Error logs and technical diagnostics
3 . How We Use Your Information
Primary Purposes
For Clients:
Assess eligibility for Canadian permanent residency programs
Generate personalized assessment reports
Provide immigration pathway recommendations
Enable communication between clients and their representatives
For Partners:
Provide access to client management tools
Process billing and payments
Deliver platform services and support
Manage account access and security
Secondary Purposes
Platform Improvement:
Analyze usage patterns to enhance user experience
Develop new features and services
Conduct research on immigration trends (using anonymized data)
Improve our automated assessment algorithms
Business Operations:
Comply with legal and regulatory requirements
Protect against fraud and security threats
Resolve disputes and provide customer support
Conduct internal business analytics
Verify professional credentials of Partners where required
Communications:
Send service-related notifications and platform updates
Provide customer support and technical assistance
Share important changes to immigration programs or requirements
Marketing communications to Partners (with consent where required)
4. How We Share Your Information
Within Our Platform
Client-Representative Sharing: Client information is shared with their designated representative(s)
Internal Access: PR Coach administrators and super-administrators have access as needed for platform operation
Third-Party Service Providers
We share information with trusted service providers who assist in operating our platform:
Technology Infrastructure:
Amazon Web Services (hosting and data storage)
Cloud-based security and backup services
Analytics and Performance:
Google Analytics (website and platform analytics - configured to exclude personally identifiable information)
Microsoft Clarity (user experience analytics - configured to exclude personally identifiable information)
Hotjar (user behavior analytics - configured to exclude personally identifiable information)
Professional Advisors:
Legal, accounting, and IT security consultants (only when necessary for business operations, compliance, or security incidents)
Legal and Regulatory Disclosures
We may disclose information when required by law or to:
Comply with legal obligations or court orders
Protect our rights, property, or safety
Investigate potential fraud or security incidents
Respond to government or regulatory requests
Important Notes About Data Sharing
No Data Sales: We do not sell, rent, or trade your personal information to third parties for commercial purposes.
No Government Sharing: We do not share your personal information with Immigration, Refugees and Citizenship Canada (IRCC) or other government agencies. Only you and your representative control whether and when to submit information to government authorities.
Professional Relationship: The sharing of information between Clients and their representatives through our platform does not create or modify any professional relationship or obligations between PR Coach and either party.
Third-Party Independence: We are not responsible for how your representative uses your information outside our platform or for their professional advice and services.
Business Transfers
In the event of a merger, acquisition, or sale of assets, personal information may be transferred as part of the transaction, subject to appropriate confidentiality protections.
Our Commitment: We will notify you in advance of any such transaction that would affect your personal information.
Your Rights: You will have the opportunity to delete your account or withdraw consent before any transfer occurs, subject to legal and contractual obligations.
5. Data Security
We implement comprehensive security measures to protect your personal information:
Technical Safeguards:
Encryption of data in transit and at rest
Secure cloud hosting infrastructure
Multi-factor authentication for administrative access
Regular security monitoring and incident response
Administrative Controls:
Employee training on privacy and security
Limited access based on job responsibilities
Periodic security reviews and monitoring
Incident response procedures
Physical Security:
Data hosted in secure AWS data centers with restricted access and environmental controls
Industry-standard physical security managed by our cloud infrastructure provider
Redundant backup systems and disaster recovery capabilities
While we implement strong security measures, no system is completely secure. We continuously work to enhance our protections and respond promptly to any security incidents.
6. Data Retention
Client Information:
Retained while the client is actively using our services
Retained for up to 2 years after last platform activity
May be retained longer if required for legal or regulatory purposes
Partner Information:
Retained for the duration of the business relationship
Retained for up to 7 years after account closure for business records
Payment information retained as required for accounting and tax purposes
Analytics Data:
Aggregated analytics data may be retained indefinitely
Individual user data typically retained for 26 months (Google Analytics standard)
Legal Requirements:
Some information may be retained longer to comply with legal obligations
Court orders or regulatory requests may require extended retention
7. Your Privacy Rights
Under Canadian privacy legislation (PIPEDA and provincial privacy laws), you have the following rights:
Access and Information
Request access to your personal information in our possession
Request information about how your data is collected, used, and shared
Receive details about our data retention practices
Understand the purposes for which your information is processed
Correction and Updates
Request correction of inaccurate or incomplete information
Update your profile information directly through the platform
Request updates to information that cannot be changed through your account
Consent Management
Withdraw consent for certain uses of your information (where consent is the legal basis)
Opt out of marketing communications
Manage your communication preferences
Deletion and Restriction
Request deletion of your personal information (subject to legal and business requirements)
Request restriction of certain processing activities
Close your account and remove your profile (with appropriate notice to your representative if applicable)
Data Portability
Request a copy of your data in a portable, machine-readable format
Transfer your information to another service provider where technically feasible
How to Exercise Your Rights
For Clients:
Update most information directly through your Pathfinder account
Contact your representative for assistance
Email us directly at privacy@prcoach.ca for requests that cannot be completed through the platform
For Partners:
Manage account settings through your Partner Portal
Contact us at privacy@prcoach.ca for data requests
Use our privacy request form for complex requests
Response Timeline: We will respond to your request within 30 days and may require verification of your identity for security purposes.
Fees: Most requests are processed at no charge. In some cases involving extensive or repetitive requests, we may charge a reasonable fee to cover administrative costs.
8. International Data Transfers
Primary Data Location: All personal information is stored on servers located in Canada through Amazon Web Services' Canadian data centers. This ensures your data remains subject to Canadian privacy laws and is stored within Canadian borders.
Limited International Processing: Some of our analytics service providers may process data internationally. We configure these services to exclude personal information and limit data collection to general website usage patterns.
Your Control: You can opt out of analytics data collection through your browser settings or by contacting us. This will not affect your ability to use our core immigration assessment services.
9. Cookies and Analytics
Cookies We Use
Essential Cookies:
Required for platform functionality
Authentication and security
Cannot be disabled without affecting service
Analytics Cookies:
Google Analytics: Website performance and user behavior
Microsoft Clarity: User experience optimization
Hotjar: Platform usability analysis
Preference Cookies:
Remember your settings and preferences
Improve user experience across sessions
Managing Cookies
You can manage cookie preferences through:
Your browser settings
Our cookie preference center (where available)
Opting out of specific analytics services
Note that disabling essential cookies may affect platform functionality.
10. Automated Decision-Making
Our Assessment Process: PR Coach uses automated systems to assess your eligibility for Canadian permanent residency programs. This involves:
Rules-Based Analysis: Our system applies current immigration program requirements to your profile information
Eligibility Scoring: Automated calculation of points and criteria matching
Program Recommendations: Suggested pathways based on your qualifications and circumstances
Human Oversight:
Our assessment results are recommendations only and do not constitute legal advice
Your immigration representative reviews all assessments and makes professional judgments
You and your representative make all final decisions about immigration applications
Our algorithms are regularly reviewed and updated by immigration professionals
Your Rights:
You can request information about how our automated assessment works
You can challenge or question assessment results through your representative
You maintain the right to human review of any automated recommendations
Final immigration decisions are always made by government officials, not our system
Accuracy Note: While we strive for accuracy, immigration requirements change frequently. Our assessments are based on publicly available program criteria and should not replace professional immigration advice.
11. Minors
Our Services are designed for adults seeking immigration services. We do not knowingly collect personal information from individuals under 18 years of age. If we become aware that we have collected information from a minor, we will take steps to delete it promptly.
12. Changes to This Policy
We may update this Privacy Policy to reflect:
Changes in our practices or services
Legal or regulatory requirements
Improvements in privacy protection
Notification of Changes:
Updated policy posted on our website
Email notification to Partners for significant changes
Clients notified through their representatives or directly if they have accounts
Effective Date: Changes take effect on the date specified in the updated policy.
13. Contact Us
Privacy Officer
Email: privacy@prcoach.ca
Mailing Address
PR Coach Inc
10 Milner Business Crt, Suite 210
Toronto, ON
M1B 3C6
Complaints
If you have concerns about our privacy practices, please contact us first. If your concerns are not resolved, you may file a complaint with:
Privacy Commissioner of Canada
Website: www.priv.gc.ca
Phone: 1-800-282-1376
This Privacy Policy is effective as of September 9, 2025and supersedes all previous versions.
Last Updated: September 9, 2025
PR Coach Inc. ("PR Coach", "we", "us", "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, share, and protect personal information in connection with our Pathfinder platform and Partner Portal services ("Services").
Table of Contents
1 . About This Policy
Who We Are
PR Coach Inc. is a Canadian corporation based in Toronto, Ontario, providing automated assessment services for Canadian permanent residency pathways through our Pathfinder platform.
Scope of This Policy
This Privacy Policy applies to:
Partners: Immigration lawyers and consultants who use our Partner Portal
Clients: Individuals seeking permanent residency assessment through their representatives
Website Visitors: Anyone who visits our website
Our Role
PR Coach acts as a data controller for the personal information we collect and process through our Services. We have a direct relationship with both Partners and Clients, and we are responsible for protecting the personal information of all users.
2. Information We Collect
Information About Clients (Permanent Residency Prospects)
Profile Information:
Personal details (name, date of birth, country of residence)
Contact information (email address)
Marital status, family composition and relations in Canada
Immigration status and residency history in Canada
Educational Background:
Educational qualifications and credentials
Canadian institutions attended and dates
Areas of study in Canada
Employment History:
Work experience details
Employment positions and responsibilities
Professional skills and qualifications
Language Proficiency:
Language test results and scores
Documents:
Resumes
Information About Partners (Representatives)
Account Information:
Business name and contact details
Professional credentials and licensing information
Account login credentials
Billing and payment information
Usage Information:
Platform usage patterns and preferences
Client management activities
Report generation and access logs
Information Collected Automatically
Technical Information:
IP addresses and device identifiers
Browser type and operating system
Pages visited and time spent on platform
Referring websites and search terms
Analytics Data:
User interactions and engagement metrics
Platform performance data
Error logs and technical diagnostics
3 . How We Use Your Information
Primary Purposes
For Clients:
Assess eligibility for Canadian permanent residency programs
Generate personalized assessment reports
Provide immigration pathway recommendations
Enable communication between clients and their representatives
For Partners:
Provide access to client management tools
Process billing and payments
Deliver platform services and support
Manage account access and security
Secondary Purposes
Platform Improvement:
Analyze usage patterns to enhance user experience
Develop new features and services
Conduct research on immigration trends (using anonymized data)
Improve our automated assessment algorithms
Business Operations:
Comply with legal and regulatory requirements
Protect against fraud and security threats
Resolve disputes and provide customer support
Conduct internal business analytics
Verify professional credentials of Partners where required
Communications:
Send service-related notifications and platform updates
Provide customer support and technical assistance
Share important changes to immigration programs or requirements
Marketing communications to Partners (with consent where required)
4. How We Share Your Information
Within Our Platform
Client-Representative Sharing: Client information is shared with their designated representative(s)
Internal Access: PR Coach administrators and super-administrators have access as needed for platform operation
Third-Party Service Providers
We share information with trusted service providers who assist in operating our platform:
Technology Infrastructure:
Amazon Web Services (hosting and data storage)
Cloud-based security and backup services
Analytics and Performance:
Google Analytics (website and platform analytics - configured to exclude personally identifiable information)
Microsoft Clarity (user experience analytics - configured to exclude personally identifiable information)
Hotjar (user behavior analytics - configured to exclude personally identifiable information)
Professional Advisors:
Legal, accounting, and IT security consultants (only when necessary for business operations, compliance, or security incidents)
Legal and Regulatory Disclosures
We may disclose information when required by law or to:
Comply with legal obligations or court orders
Protect our rights, property, or safety
Investigate potential fraud or security incidents
Respond to government or regulatory requests
Important Notes About Data Sharing
No Data Sales: We do not sell, rent, or trade your personal information to third parties for commercial purposes.
No Government Sharing: We do not share your personal information with Immigration, Refugees and Citizenship Canada (IRCC) or other government agencies. Only you and your representative control whether and when to submit information to government authorities.
Professional Relationship: The sharing of information between Clients and their representatives through our platform does not create or modify any professional relationship or obligations between PR Coach and either party.
Third-Party Independence: We are not responsible for how your representative uses your information outside our platform or for their professional advice and services.
Business Transfers
In the event of a merger, acquisition, or sale of assets, personal information may be transferred as part of the transaction, subject to appropriate confidentiality protections.
Our Commitment: We will notify you in advance of any such transaction that would affect your personal information.
Your Rights: You will have the opportunity to delete your account or withdraw consent before any transfer occurs, subject to legal and contractual obligations.
5. Data Security
We implement comprehensive security measures to protect your personal information:
Technical Safeguards:
Encryption of data in transit and at rest
Secure cloud hosting infrastructure
Multi-factor authentication for administrative access
Regular security monitoring and incident response
Administrative Controls:
Employee training on privacy and security
Limited access based on job responsibilities
Periodic security reviews and monitoring
Incident response procedures
Physical Security:
Data hosted in secure AWS data centers with restricted access and environmental controls
Industry-standard physical security managed by our cloud infrastructure provider
Redundant backup systems and disaster recovery capabilities
While we implement strong security measures, no system is completely secure. We continuously work to enhance our protections and respond promptly to any security incidents.
6. Data Retention
Client Information:
Retained while the client is actively using our services
Retained for up to 2 years after last platform activity
May be retained longer if required for legal or regulatory purposes
Partner Information:
Retained for the duration of the business relationship
Retained for up to 7 years after account closure for business records
Payment information retained as required for accounting and tax purposes
Analytics Data:
Aggregated analytics data may be retained indefinitely
Individual user data typically retained for 26 months (Google Analytics standard)
Legal Requirements:
Some information may be retained longer to comply with legal obligations
Court orders or regulatory requests may require extended retention
7. Your Privacy Rights
Under Canadian privacy legislation (PIPEDA and provincial privacy laws), you have the following rights:
Access and Information
Request access to your personal information in our possession
Request information about how your data is collected, used, and shared
Receive details about our data retention practices
Understand the purposes for which your information is processed
Correction and Updates
Request correction of inaccurate or incomplete information
Update your profile information directly through the platform
Request updates to information that cannot be changed through your account
Consent Management
Withdraw consent for certain uses of your information (where consent is the legal basis)
Opt out of marketing communications
Manage your communication preferences
Deletion and Restriction
Request deletion of your personal information (subject to legal and business requirements)
Request restriction of certain processing activities
Close your account and remove your profile (with appropriate notice to your representative if applicable)
Data Portability
Request a copy of your data in a portable, machine-readable format
Transfer your information to another service provider where technically feasible
How to Exercise Your Rights
For Clients:
Update most information directly through your Pathfinder account
Contact your representative for assistance
Email us directly at privacy@prcoach.ca for requests that cannot be completed through the platform
For Partners:
Manage account settings through your Partner Portal
Contact us at privacy@prcoach.ca for data requests
Use our privacy request form for complex requests
Response Timeline: We will respond to your request within 30 days and may require verification of your identity for security purposes.
Fees: Most requests are processed at no charge. In some cases involving extensive or repetitive requests, we may charge a reasonable fee to cover administrative costs.
8. International Data Transfers
Primary Data Location: All personal information is stored on servers located in Canada through Amazon Web Services' Canadian data centers. This ensures your data remains subject to Canadian privacy laws and is stored within Canadian borders.
Limited International Processing: Some of our analytics service providers may process data internationally. We configure these services to exclude personal information and limit data collection to general website usage patterns.
Your Control: You can opt out of analytics data collection through your browser settings or by contacting us. This will not affect your ability to use our core immigration assessment services.
9. Cookies and Analytics
Cookies We Use
Essential Cookies:
Required for platform functionality
Authentication and security
Cannot be disabled without affecting service
Analytics Cookies:
Google Analytics: Website performance and user behavior
Microsoft Clarity: User experience optimization
Hotjar: Platform usability analysis
Preference Cookies:
Remember your settings and preferences
Improve user experience across sessions
Managing Cookies
You can manage cookie preferences through:
Your browser settings
Our cookie preference center (where available)
Opting out of specific analytics services
Note that disabling essential cookies may affect platform functionality.
10. Automated Decision-Making
Our Assessment Process: PR Coach uses automated systems to assess your eligibility for Canadian permanent residency programs. This involves:
Rules-Based Analysis: Our system applies current immigration program requirements to your profile information
Eligibility Scoring: Automated calculation of points and criteria matching
Program Recommendations: Suggested pathways based on your qualifications and circumstances
Human Oversight:
Our assessment results are recommendations only and do not constitute legal advice
Your immigration representative reviews all assessments and makes professional judgments
You and your representative make all final decisions about immigration applications
Our algorithms are regularly reviewed and updated by immigration professionals
Your Rights:
You can request information about how our automated assessment works
You can challenge or question assessment results through your representative
You maintain the right to human review of any automated recommendations
Final immigration decisions are always made by government officials, not our system
Accuracy Note: While we strive for accuracy, immigration requirements change frequently. Our assessments are based on publicly available program criteria and should not replace professional immigration advice.
11. Minors
Our Services are designed for adults seeking immigration services. We do not knowingly collect personal information from individuals under 18 years of age. If we become aware that we have collected information from a minor, we will take steps to delete it promptly.
12. Changes to This Policy
We may update this Privacy Policy to reflect:
Changes in our practices or services
Legal or regulatory requirements
Improvements in privacy protection
Notification of Changes:
Updated policy posted on our website
Email notification to Partners for significant changes
Clients notified through their representatives or directly if they have accounts
Effective Date: Changes take effect on the date specified in the updated policy.
13. Contact Us
Privacy Officer
Email: privacy@prcoach.ca
Mailing Address
PR Coach Inc
10 Milner Business Crt, Suite 210
Toronto, ON
M1B 3C6
Complaints
If you have concerns about our privacy practices, please contact us first. If your concerns are not resolved, you may file a complaint with:
Privacy Commissioner of Canada
Website: www.priv.gc.ca
Phone: 1-800-282-1376
This Privacy Policy is effective as of September 9, 2025and supersedes all previous versions.