Last updated: [October 3, 2025]

Welcome to PR Coach! Please read these Terms of Service (“Terms”) and our Privacy Policy at www.prcoach.ca/privacy before using the PR Coach platform. These Terms govern your use of our Pathfinder assessment platform and Partner Portal (collectively, the “Platform”). By accessing the Platform, clicking “Accept,” or creating an account, you acknowledge that you are entering into an agreement with PR Coach Inc. (“PR Coach,” “we,” “us,” “our”) and agree to be bound by these Terms, including our Privacy Policy and any additional agreements referenced herein.

Important: Section 13 (Client-Specific Terms) applies only to Clients; Section 14 (Partner-Specific Terms) applies only to Partners. All other sections apply to both types of Users unless otherwise specified.

1. Definitions

In these Terms:

• Client: An individual who uses the Platform to explore immigration pathways or to receive professional services from a Partner.

• Partner: A licensed immigration lawyer, consultant, or other authorized representative who uses our Partner Portal to manage Client assessments and access our services.

• User: Collectively refers to Clients and Partners who access or use the Platform, unless otherwise specified.

• Services: The immigration pathway assessment tools, reports, recommendations, and related features available through the Platform.

• User Content: Any information, data, documents, or other content you upload, submit, or provide through the Platform.

• Assessment Report: The automated analysis and recommendations generated by our Platform regarding Canadian permanent residency pathways.

• Permanent Residency Programs / PR Programs: Canadian immigration programs that may lead to permanent resident status.

2. Acceptance and Eligibility

2.1 Agreement to Terms

By using the Platform, you represent and warrant that:

• You have reached the age of majority in your jurisdiction;

• You have the legal capacity to enter into binding agreements;

• All information you provide is accurate, current, and complete;

• If using the Platform on behalf of an organization, you have authority to bind that organization.

2.2 Modification of Terms

We may update these Terms at any time by posting a revised version on our Platform. We will notify Partners by email of material changes. Your continued use of the Platform after any changes constitutes acceptance of the revised Terms.

2.3 Additional Agreements

Your use of specific features may be subject to additional terms presented to you at the time of use. Such additional terms are incorporated into these Terms by reference.

3. Description of Services

3.1 Platform Services

PR Coach provides:

• Automated assessment of eligibility for Canadian permanent residency programs;

• Personalized reports and pathway recommendations;

• Tools for Partners to manage multiple Client assessments;

• Secure data sharing between Partners and their Clients.

3.2 Assessment Methodology

Our assessments are based on:

• Current publicly available immigration program requirements;

• Information provided by Users through our Platform;

• Automated analysis using our proprietary assessment algorithms.

3.3 Service Limitations

Important: Our Services provide information and recommendations only. We do not:

• Provide legal advice or immigration consulting services;

• Guarantee accuracy of assessments or recommendations;

• File applications with government authorities;

• Create attorney-client or consultant-client relationships.

4. Account Registration and Access

4.1 Account Creation

• Partners must register for a Partner Portal account and may add Clients to their account.

• Clients receive access to Pathfinder through invitation by their Partner or through Partner-provided access credentials.

• All Users must provide accurate registration information and keep it current.

4.2 Account Security

You are responsible for:

• Maintaining the confidentiality of your login credentials;

• All activities that occur under your account;

• Immediately notifying us of any unauthorized use or security breaches.

4.3 Account Management

• Partners may add, remove, or manage Client access to their account.

• We may suspend or terminate accounts that violate these Terms.

• Account termination procedures are outlined in Section 12.

5. License to Use Platform

5.1 Limited License

Subject to these Terms, we grant you a personal, non-exclusive, non-transferable, revocable license to access and use the Platform solely for its intended purposes.

5.2 License Restrictions

You may not:

• Copy, modify, or create derivative works of the Platform;

• Reverse engineer, decompile, or attempt to discover source code;

• Use the Platform to build competing services;

• Share your account access with unauthorized third parties;

• Use automated tools to access the Platform except as specifically permitted.

6. User Content and Data

6.1 Ownership of User Content

You retain ownership of all User Content you provide. However, you grant us the necessary rights to provide our Services as described in our Privacy Policy.

6.2 User Content License

By providing User Content, you grant us a limited, non-exclusive license to:

• Process and analyze your information to provide assessments;

• Generate reports and recommendations based on your data;

• Improve our Services using aggregated, anonymized data.

6.3 User Content Responsibilities

You represent and warrant that your User Content:

• Is accurate and complete to the best of your knowledge;

• Does not violate any third-party rights;

• Does not contain false, misleading, or illegal information;

• Includes all necessary consents for us to process the information.

6.4 Data Processing

Our collection, use, and protection of your personal information is governed by our Privacy Policy, which is incorporated into these Terms by reference.

7. Platform Rules and Restrictions

7.1 Permitted Use

You agree to use the Platform only for its intended purpose of assessing Canadian permanent residency eligibility and related immigration planning.

7.2 Prohibited Activities

You will not:

• Provide false, inaccurate, or misleading information;

• Attempt to access other users’ accounts or data;

• Use the Platform for any illegal or unauthorized purposes;

• Upload viruses, malware, or other harmful code;

• Interfere with the Platform’s operation or security measures;

• Violate any applicable laws or regulations.

7.3 Content Standards

All User Content must be:

• Relevant to immigration assessment purposes;

• Respectful and professional in nature;

• Free from discriminatory, offensive, or inappropriate material;

• Compliant with Canadian privacy and immigration laws.

8. Professional Relationship Boundaries

8.1 No Professional Services

PR Coach does not provide legal advice, immigration consulting, or any other professional services. We are a technology platform that provides assessment tools only.

8.2 No Professional Relationships

Use of our Platform does not create any professional relationship between:

• PR Coach and any User;

• Partners and Clients (beyond their existing professional relationship);

• PR Coach and any government authority.

8.3 Professional Responsibility

• Partners remain solely responsible for their professional duties to Clients.

• All legal and regulatory obligations remain with the licensed professional.

• PR Coach is not responsible for Partner advice, decisions, or professional conduct.

8.4 Independent Platform

We operate independently from:

• Immigration, Refugees and Citizenship Canada (IRCC);

• Provincial regulatory bodies;

• Professional associations;

• Immigration service providers.

9. Data Security and Privacy

9.1 Security Measures

We implement industry-standard security measures to protect User data, including:

• Encryption of data in transit and at rest;

• Secure hosting infrastructure;

• Access controls and monitoring;

• Regular security assessments.

9.2 Privacy Commitment

• We do not sell, rent, or trade User data.

• We do not share data with government authorities without legal compulsion.

• Data sharing between Partners and Clients is limited to necessary assessment information.

• For full privacy practices, see our Privacy Policy.

9.3 Data Retention

We retain User data in accordance with our Privacy Policy and applicable legal requirements. Users may request data deletion subject to retention obligations.

9.4 Attorney-Client Privilege

• Nothing in these Terms waives or diminishes attorney-client or solicitor-client privilege.

• PR Coach acknowledges that some User Content may be privileged communication.

• Partners retain full control over privileged communications with their Clients.

• PR Coach will not claim any rights to privileged information beyond what is necessary to provide Platform services.

10. Payment and Billing

10.1 Partner Billing

• Partners are responsible for all fees associated with their Platform use.

• Billing terms are specified in separate agreements or order forms.

• Partners may charge their Clients for Platform access at their discretion.

10.2 Payment Terms

• Fees are due in advance unless otherwise agreed.

• We may suspend access for non-payment after appropriate notice.

• All fees are exclusive of applicable taxes.

10.3 No Client Billing

PR Coach does not directly bill Clients. All billing relationships are between Partners and their Clients.

11. Intellectual Property

11.1 Platform Ownership

The Platform, including all software, content, designs, and algorithms, is owned by PR Coach and protected by intellectual property laws.

11.2 Trademarks

“PR Coach,” “Pathfinder,” and associated logos are trademarks of PR Coach Inc. You may not use our trademarks without written permission.

11.3 User Feedback

Any feedback, suggestions, or ideas you provide about the Platform may be used by us without compensation or attribution to you.

12. Term and Termination

12.1 Term

These Terms begin when you first access the Platform and continue until terminated by either party.

12.2 Termination Rights

• You may terminate by ceasing to use the Platform and requesting account deletion.

• We may terminate for violation of these Terms, non-payment, or at our discretion with reasonable notice.

12.3 Effect of Termination

Upon termination:

• Your access to the Platform will cease.

• We will retain data as required by law and our Privacy Policy.

• Partners have 90 days to retrieve Client data before deletion.

• Unpaid fees remain due.

12.4 Survival

Sections regarding intellectual property, limitations of liability, indemnification, and general provisions survive termination.

13. Client-Specific Terms

(Applies only to Clients)

13.1 Access

• Clients can view and edit their own profile information only.

13.2 Client Responsibilities

As a Client, you agree to:

• Provide accurate and complete information for your assessment;

• Keep your profile information current;

• Work with your authorized representative regarding any questions about your assessment;

• Understand that the Platform provides information only, not legal advice.

13.3 Data Sharing

• Your assessment information is shared with your designated Partner.

• You control whether to share assessment results with government authorities.

• We do not independently contact government agencies about your case.

13.4 Assessment Limitations

You acknowledge that:

• Assessments are based on information you provide and current program requirements.

• Immigration requirements change frequently and may affect your assessment.

• Final eligibility decisions are made by government officials, not our Platform.

• You should rely on professional advice from your immigration representative, not solely on our assessments.

13.5 Partner-Client Relationship Primacy

• Your primary professional relationship remains between you and your immigration representative.

• PR Coach facilitates information sharing but does not participate in professional services.

• All professional communications should flow through your designated Partner, not PR Coach.

• You are encouraged to direct questions about your assessment to your Partner rather than to PR Coach.

14. Partner-Specific Terms

(Applies only to Partners)

14.1 Professional Status

As a Partner, you represent that you:

• Are licensed or authorized to provide immigration services in your jurisdiction;

• Will comply with all professional and regulatory obligations;

• Have authority to represent Clients you add to the Platform;

• Will maintain appropriate professional liability insurance.

14.2 Client Management

Partners may:

• Add and remove Clients from their account.

• Access and review all Client assessment information.

• Generate reports and recommendations for Client use.

• Manage Client access permissions.

14.3 Professional Obligations

Partners acknowledge that:

• Professional responsibilities to Clients remain unchanged.

• Legal and ethical obligations apply to your use of assessment information.

• You are responsible for interpreting and explaining assessment results to Clients.

• Our Platform supplements but does not replace your professional judgment.

14.4 Client Consent

Before adding Clients to the Platform, Partners must:

• Obtain appropriate consent for data processing;

• Explain how the Platform works and its limitations;

• Ensure Clients understand that PR Coach is not providing professional services;

• Comply with all privacy and professional conduct requirements.

14.5 Marketing and Representation

Partners may not:

• Represent that PR Coach endorses their services;

• Suggest that using our Platform guarantees immigration success;

• Imply any special relationship with government authorities;

• Use our trademarks without permission.

14.6 Professional Protection

• Partners retain ultimate professional responsibility and judgment in all Client matters.

• Platform assessments are recommendations only, not professional advice.

• Partners may override, modify, or disregard any Platform recommendations based on their judgment.

• Use of the Platform does not constitute delegation of professional duties to PR Coach.

• Partners remain solely responsible for compliance with all professional conduct rules.

14.7 Professional Conduct Compliance

• Partners must ensure their use of the Platform complies with applicable professional rules.

• If any Terms conflict with your professional obligations, your professional obligations prevail.

• Partners should consult their professional liability insurer regarding Platform use.

• PR Coach does not provide advice about compliance with professional conduct or regulatory requirements.

15. Disclaimers and Warranties

15.1 Platform Provided “As Is”

The Platform is provided on an “as is” and “as available” basis without warranties of any kind, express or implied.

15.2 Disclaimer of Warranties

We disclaim all warranties including:

• Merchantability and fitness for a particular purpose;

• Accuracy, completeness, or reliability of assessments;

• Uninterrupted or error-free operation;

• Compatibility with your systems or devices.

15.3 Immigration Law Disclaimer

We specifically disclaim any warranty that:

• Our assessments accurately predict government decisions;

• Immigration requirements are current or complete;

• Our Platform complies with future law changes;

• Use of our Platform will result in successful immigration applications.

15.4 Third-Party Content

We disclaim responsibility for any third-party content, links, or services accessible through our Platform.

16. Limitation of Liability

16.1 Limitation of Damages

To the maximum extent permitted by law, PR Coach will not be liable for any indirect, incidental, special, consequential, or punitive damages, including:

• Lost profits or business opportunities;

• Loss of data or information;

• Immigration application delays or denials;

• Professional or personal consequences of assessment reliance.

16.2 Cap on Liability

Our total liability for any claims arising from these Terms or Platform use will not exceed the greater of:

• The amount paid by the relevant Partner in the 12 months preceding the claim; or

• $500 CAD for Users outside Ontario and $2,500 for Users in Ontario.

16.3 Essential Elements

These limitations reflect the agreement between parties and are essential elements of our arrangement.

16.4 Jurisdictional Variations

Some jurisdictions do not allow certain liability limitations, so these may not apply to you to the extent prohibited by applicable law.

17. Indemnification

17.1 Partner Indemnification

Partners agree to defend, indemnify, and hold harmless PR Coach from claims, liabilities, damages, losses, or expenses (including reasonable legal fees) arising from:

• Professional services or advice you provide to Clients;

• Your representation or misrepresentation of the Platform;

• Any regulatory violations related to your use of Client assessments;

• Claims by your Clients related to immigration outcomes.

Important Limitation: Partner indemnification applies only to claims arising from the Partner’s own professional conduct, advice, or services. Partners are not required to indemnify PR Coach for Platform technical errors, system failures, or assessment algorithm errors.

17.2 Platform Error Liability

Partners are not liable to PR Coach for Platform technical errors, system failures, or assessment inaccuracies. PR Coach’s liability for such errors is limited as set forth in Section 16. Partners remain liable only for their own professional judgment, advice, and services provided to Clients.

17.3 Indemnification Process

PR Coach will promptly notify you of any claims subject to indemnification and will cooperate in defense efforts. We reserve the right to participate in the defense with our own counsel.

18. Law Society of Ontario Disclosures

The following disclosures apply if you are receiving services related to or arising from the Law Society of Ontario’s (“LSO”) Access to Innovation project:

1. PR Coach is an approved participant in the LSO’s Access to Innovation project. More information about the project is available at https://lso.ca/about-lso/access-to-innovation.

2. The LSO has approved PR Coach to provide free direct-to-consumer products in select cases through its online platform. As part of this approval, the LSO monitors statistical data about these services and any potential complaints. PR Coach may be required to disclose information to the LSO for this purpose. Information is ordinarily disclosed on a de-identified and aggregated basis. If identifiable personal information is required, PR Coach will not disclose it without your express consent. In some cases, the LSO may require PR Coach to contact you on its behalf to request permission to share identifiable personal information. You agree that PR Coach is authorized to contact you for that purpose.

3. You may contact PR Coach at support@prcoach.ca to provide feedback or make a complaint.

4. Important limitations apply to PR Coach’s services and to the LSO’s approval:

   i. The LSO has not certified or endorsed the effectiveness of the services.

   ii. PR Coach is not a law firm. PR Coach is a business owned by non-lawyers, and some of the people who manage PR Coach are not lawyers or paralegals licensed and regulated by the LSO.

   iii. A lawyer licensed and regulated by the LSO oversees PR Coach’s delivery of the Approved Services to consumers.

   iv. Some of the people involved in delivering the Approved Services are not LSO licensees. Accordingly, some protections that normally apply to legal services provided by an LSO licensee may be different or unavailable, including:

   • communications with or information provided to PR Coach may not be subject to solicitor-client privilege;

   • PR Coach may be required under law to disclose information you provide, including to authorities or third parties;

   • another party involved in your matter may also be using the same Approved Services provided by PR Coach;

   • there is no statutory complaints process available for the Approved Services.

5. The LSO is not responsible or liable to consumers for any claims, losses, damages, or matters arising from the advertising of services, the provision of Approved Services, the suitability of the Approved Services for your purposes, or any other quality, availability, or service issue, failure, or liability of PR Coach or the services.

19. General Provisions

19.1 Governing Law

These Terms are governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein. Any disputes will be resolved in the courts of Ontario.

19.2 Entire Agreement

These Terms, together with our Privacy Policy and any referenced agreements, constitute the entire agreement between us and supersede all prior agreements.

19.3 Severability

If any provision of these Terms is found unenforceable, the remaining provisions will continue in full force and effect.

19.4 No Waiver

Our failure to enforce any provision does not constitute a waiver of our right to enforce it later.

19.5 Assignment

You may not assign these Terms without our written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.

19.6 Force Majeure

Neither party will be liable for performance delays due to circumstances beyond their reasonable control.

19.7 Electronic Communications

You consent to receive communications from us electronically, including notices, updates, and promotional materials (which you may opt out of).

19.8 Language

These Terms are written in English. Any translations are for convenience only, and the English version controls.

20. Contact Information

If you have questions about these Terms, please contact us at:

Email: support@prcoach.ca

Mail: PR Coach Inc., 10 Milner Business Crt, Suite 210, Toronto, ON M1B 3C6, Canada

For technical support: support@prcoach.ca

For privacy matters: privacy@prcoach.ca

By using the PR Coach Platform, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.